ABOUT > BRADY'S BIO
Introducing Brady Lutsko
Hi. I'm Brady Lutsko, founder and principal of Brady Lutsko Consulting, LLC. Thank you for visiting this site and considering my services.
Should we have an opportunity to work together, I'm the only guy you'll be dealing with because I'm the sole employee of BLC—and plan to keep it that way. That's how you know you'll always get the quality, flexible, and personalized service that I strive to deliver every day to each one of my clients.
So what can I tell you about myself? Let me start by saying I have more than 20 years of experience as a marketing communication strategist, exhibitor, and event manager. My unique skill set comes from a variety of agency and corporate marketing positions, as well as management positions with two leading producers of trade show.
I've done everything from writing press releases and employee newsletter articles, to managing and staffing a booth at many a tech conference, to developing and implementing marketing campaigns that attract thousands of attendees and hundreds of exhibitors to a trade show.
Prior to becoming a consultant in 2005, I was the marketing director for the exhibitions unit of PGI, where I oversaw audience acquisition efforts for Destination Marketing Association International’s Destinations Showcase Conference & Expos. I also handled all of the marketing for the launch and expansion of the U.S. Geospatial Intelligence Foundation's GEOINT Symposium, as well as other industry and trade association events.
I joined PGI after directing attendee and exhibitor marketing for Frontline Solutions' Conference & Expo at Advanstar Communications. Advanstar is also where I managed marketing efforts behind the The Auto-ID Center's inaugural EPC Symposium, as well as oversaw e-marketing efforts for what was then North America's largest technology event: AIIM & ON DEMAND, a Tradeshow Week "Top 200" show at the time.
Before Advanstar, I managed trade show participation and marketing programs for Mastech Corporation, eJiva, and other tech startups. In fact, Mastech is where I had my first opportunity to work in a trade show booth—and quickly became a fan!
I began my career as an intern with an event marketing boutique; then worked as a public relations account executive at Pittsburgh's largest agency—managing a Fortune 500 client's cause-related marketing program—before joining the corporate communications department at Mastech.
Enough about me. How can I help you?
"Experience The Trade Show"
May 2012 (pp. 30-37)
"The Importance of Trade Shows"
May 2011 (pp. 24-25 and 30)